The Tactical Advantage

You don’t need to be big. You need to be better.

Most security business owners are running flat out, firefighting daily, juggling too much, and wondering why they’re not seeing the results they want.

The Tactical Advantage is a straight-talking guide for security company owners who want to grow with clarity, confidence, and control.

Shaun West, a former British Paratrooper turned entrepreneur and business coach, built a seven-figure security business from scratch. He knows the long nights, the tough clients, the endless juggling act and what it takes to build a business that doesn’t just survive but thrives.

Inside this book you’ll learn how to:

• Regain control of your time and headspace

• Build systems that make your business run smoothly

• Price properly and protect your margins

• Recruit and train a team you can rely on

• Lead from the front while stepping back from doing everything yourself

This isn’t theory. It’s a field manual built from real-world lessons, stories, and scars from the front line of the security industry. Every chapter gives you practical strategies and tactical recaps you can act on immediately.

If you’re tired of feeling stuck, tired of firefighting and wondering why your hard work isn’t creating results, this is your wake-up call. You don’t have to grow by grinding yourself down or stay small because you started small. You can build a business that grows stronger under pressure, not weaker.

If you’re ready to stop running your business like a job and start growing it like a mission, this is your tactical advantage.