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Summary

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?  

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, cocreator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This guide will help you:  

  • Avoid the nine deadly sins that destroy startups' chances for success  
  • Use the Customer Development method to bring your business idea to life  
  • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses  
  • Identify your customers and determine how to "get, keep, and grow" customers' profitably  
  • Compute how you'll drive your startup to repeatable, scalable profits.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Steve Blank (P)2020 Gildan Media

What listeners say about The Startup Owner's Manual

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It’s a must-read for the founding team

The narration is somewhat rushed and monotonous so it’s hard to focus. Would have appreciated if the pauses between the sentences were longer so one had some time to digest.

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  • Anonymous User
  • 31-08-20

Bad narration

I didn’t like the narration. Feels like autogenerated voice. Very monotone and difficult to follow

1 person found this helpful

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  • BowDown2TheBigDawg
  • 10-07-21

Good content, poor execution

The information in this book is good, but I don’t think an audiobook is the best format. If possible, I suggest reading along with a hard copy if you’re going to listen. The visual format helps.

The narration is bad. His cadence is sporadic, clunky, and painfully slow! I listened at 1.6x for a better flow.

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  • Damien
  • 20-11-20

It really gives you tips very helpful

Instructive and very helpful. But it is narrated like an instruction manual instead of a book. Despite that, it is a great read