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Summary

Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth.

In this audiobook, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. If the answers are vague or unknown, customer value is eroding, business is being lost, and it is likely you are unaware of the opportunities that are being lost!

For example, do you know how your customers make their buying decisions and who or what sources of information they use in their decision making? Can you identify the top three issues your customer is facing right now? Finally, do you really know how your customers feel about your products or services vs. your competitors? For more business-critical questions, this audiobook is a must have. This audiobook is a small investment with a huge (and real) return.

©2014 Orlando Skelton (P)2015 Orlando Skelton

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  • Overall
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  • Loren Moss
  • 10-09-18

Extremely useful, concise, and tremendous bargain.

The author uses a brief b-school style case study to demonstrate a scenario for a marketing audit, provides background, and shows how one would go about the audit. The author approaches the topic in such a way that the book is useful for either consumer or B2B marketers, and is relevant for both very small businesses and large enterprises . An individual professional, or tradesman could even find value if willing to do the audit and apply the results.
I purchased the audio version of this book 2 or 3 years ago, and find myself re-listening to it again, every few months. It is an easy read/listen, written without industry jargon, and only 45 minutes, a quick and easy listen. Its low price makes it a great value. It provides actionable "what to do" guidance, not just generalized platitudes.
The narrator is a competent professional and does a good job, but his voice is not my favorite. Still he provides sufficient gravitas and deserves his due.
Considering the price of this short, useful book, and the actionable content, I highly recommend it..

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  • G. Lewis
  • 03-09-15

Indispensble tool! A marketing must have.

Would you recommend this audiobook to a friend? If so, why?

Yes, the tiny book is full of information that will challenge you to rethink your current marketing strategy.

What was one of the most memorable moments of The Marketing Audit?

The 50 question step by step tool kit provided is a must have for every business plan.

Have you listened to any of Michael Pauley’s other performances before? How does this one compare?

No, but I really enjoyed the tone of his voice...very pleasant, clear and concise pronunciation.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Yes, the audio version was easy-on-the-ears - pleasant experience.

Any additional comments?

Dr. Orlando Skelton did an amazing job on his book The Marketing Audit; it is an indispensable tool! This book is must have for anyone contemplating starting their own business and a useful resource for tenured companies looking for a fresh approach. This tiny book is full of information that will challenge you to rethink your current marketing strategy. The audio version is easy-on-the-ears and the step by step tool kit provided will help your marketing team next level your business!