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The Marketing Audit
- Narrated by: Michael Pauley
- Length: 45 mins
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The Marketing Audit
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Summary
Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth.
In this audiobook, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. If the answers are vague or unknown, customer value is eroding, business is being lost, and it is likely you are unaware of the opportunities that are being lost!
For example, do you know how your customers make their buying decisions and who or what sources of information they use in their decision making? Can you identify the top three issues your customer is facing right now? Finally, do you really know how your customers feel about your products or services vs. your competitors? For more business-critical questions, this audiobook is a must have. This audiobook is a small investment with a huge (and real) return.