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The Language of Trust

Selling Ideas in a World of Skeptics

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The Language of Trust

By: Michael Maslansky
Narrated by: Michael Maslansky
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Trust is dead. Now what? If you’re trying to sell something—whether it ’s a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can’t get beyond this skepticism? To engage today’s consumer, a new language of trust is needed. In this groundbreaking audio book, you’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience. Business Communication Career Success Marketing Marketing & Sales Meetings & Presentations Psychology Psychology & Mental Health Relationships Sales & Selling Business Customer Service Leadership Management
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To start off, I will just say the narrator is really easy to listen to.
This book is perfect for anyone looking to change the way they speak or write, as there are lots of case studies contained within with some great insight into how small changes make a huge difference to how a message is received.

If I were to criticise at all, it would be that I want more!!!

Great book, Highly recommended.

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