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The Book Direct Playbook

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The Book Direct Playbook

By: Mark Simpson
Narrated by: Mark Simpson
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Summary

Get direct bookings for your short-term rental properties using powerful insights from one of the top 20 most influential people in the vacation rental industry - keep reading!

Are you a rental property owner who can seem to get direct booking without relying on big-name platforms?

Are you tired of giving up a hefty percentage of your earnings to these said platforms?

Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve?

You’re not alone.

When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family’s short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb.

But when he realized that business owners are just a number to them, he learned to pivot...and his family's business thrived.

In The Book Direct Playbook, Mark poured all his experience, learnings, insights, and the odd soccer reference to help property owners around the world finally regain control and turn their business into the champion of direct bookings.

Using this powerful guide, you will:

  • Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one
  • Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead-generation tools
  • Learn Mark’s secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz
  • Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one
  • And so much more!
©2022 Book Printing UK (P)2022 Book Printing UK
Personal Finance Real Estate Business
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I have been following Mark on social media for a good few years now and his energy and dedication to providing short-term rentals with the strategy to book direct is amazing. I particular like this book because it was broken down into small easy chunks and it’s something that I will be referring back to frequently. Particular liked listening to it in the car. Thanks Mark this really is going to help me upscale my business. Thank you for all your advice so far!

I’m already setting up my second avatar which will be a corporate away day with a new separate website so people don’t get confused with my hen parties.

Charlotte
The Scarlet Hen
Norfolk House
Yorkshire’s Finest Boutique Retreat
#bookdirect
Sorry Couldn’t pass up this opportunity to promote my beautiful short-term rental I’m sure Mark won’t mind in fact this is what he is geared up to do.

Great informative straightforward advice

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Experts who teach this stuff don't provide a playbook like this. No wonder they charge a fortune for their so called expertise. Mark is on point and I'm looking forward to his team creating my site.

The playbook toolkit

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I am loving the audio book - have the hard copy but as I have some disability issues - dyslexia and some visual ones - the audio book has been great. I love hearing your voice (I am from Yorkshire too, so your accent is reassuring) and your authenticity really comes through in your voice. Also love film references and quotations - the football and sport stuff I get, and they are good to help frame ideas - but films always work well for me, As a dyslexic I have a very strong visual memory, so I guess that is why it is so good for me - you paint clear pictures with your examples. The quotations are also a great aide-memoire - so all together really enjoying it.

Main take away - Customer Avatar - I have worked on this before but you have given me great pointers and tools to firm this up.

And of course - don't build your house on someone else's land - which funnily enough is what my partner's dad did - but that's another story for another day !

Giving confidence to take control of my new business

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I can't describe with words what an amazing amount of value this book provides. I couldn't stop listening to it and I also red the printed copy. can't wait to start implementing all the tips properly, Mark Is simply awesome

Game changing book

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Very insightful!! Pure value for renting business owners. Straight to the point without too many details!

Pure gold

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