Ten chapters chronicling Cliff's journey in music from getting kicked off of American Idol to finding success with his hit song "Confident". It tells people how to start doing more passion projects while continuing to work their day job. It describes a detailed and realistic approach, unlike those which promise that you can become a multi-millionaire with minimal effort. Rather than setting lofty, unobtainable goals, Cliff embodies the "every man", taking slow and strategic, methodical steps to my version of success, which the listeners can also aspire to and achieve in their own right.

Most of the audiobooks in this genre are made by white men and women, and being a person of color, minority listeners will find it refreshing to hear about Cliff's journey through that lens. That said, it is universal for all who enjoy self-help, biographies, autobiographies, memoirs, business and psychology audiobooks. Side Hustle & Flow tells Cliff's unique, inspirational and motivational, grassroots, artistic story.