The Rise of the Woman Sales Pro is Upon Us
If you lead, manage or influence a B2B sales organization of any kind, let this be a long overdue wake-up call: the time to grow and develop women and underrepresented sales professionals is now. The question is, will your organization be ahead of the curve or get left behind?

For well over three decades, Lori Richardson has been selling, running a sales strategy firm, speaking, watching sales trends, and now helping to influence them.

This book is part of that effort.

A B2B sales career for a woman or those underrepresented can be a game changer and a life changer not only for the seller, but for the companies that take the proactive steps to hire, train, and promote them. It’s smart business and will grow revenue and profits for your company. Organizations who opt to stay with the status quo, or worse, ignore the calls for a more diverse sales force will regret not acting sooner.

In this book, listeners are guided through each stage of the process beginning with building a foundation for change, attracting great women, hiring and onboarding, retaining, promoting, and creating a culture that sustains these efforts.

In addition, each chapter includes a succinct ten-point tip sheet for putting Lori’s recommendations into action.
Is it possible to build a magnetic sales culture that pulls prospective hires your way and helps you build a diverse and dynamic company?

The good news is, of course. Listening to this book is a perfect start.