SEO Workbook

Search Engine Optimization Success in Seven Steps

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SEO Workbook

By: Jason McDonald PhD

Narrated by: Michael Goodrick

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About this listen

2025 Updated Edition: Learn SEO in Plain English - Step by Step!

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions.

Finally, measure via metrics - navigate the complexities of GOOGLE ANALYTICS. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents

* Goals: Define Your SEO Goals

* Keywords: Identify Winnable, High Value SEO Keywords

* On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements

* Content Marketing: Learn to produce content that pleases Google and your customers

* Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!

* Metrics: Master Google Analytics for SEO.

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Most relevant

I found this book to be very helpful in giving me a better understanding of how SEO works.
Before listening to this book I was very close to paying someone £80 per week to manage my SEO. Now after listening I am confident that I can do it myself and I have saved a small fortune.

There are many helpful tips in the book, so much so that I am currently on my second listen.
Jason is also true to his word, I have contacted him via the email provided in the book and he has replied to me and given me some top tips.

Highly recommended.