Relevanz

Was, warum, wann, für wen wichtig wird

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Relevanz

By: René Borbonus

Narrated by: Oliver Kube

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About this listen

Der Longseller zum Thema Relevanz – von einem der bekanntesten Kommunikationstrainer Deutschlands.

Was ist Relevanz? Wie wird Relevanz gesellschaftlich konstruiert? Wie extrahiere ich, was für mich persönlich relevant ist? Wie finde ich meine eigene Relevanz? Und vor allem: Wie formuliere ich meine eigenen Botschaften so, dass sie für andere relevant werden? Das sind die zentralen Fragen, denen sich René Borbonus in diesem Buch widmet.

Relevanz ist eine Grundvoraussetzung für Aufmerksamkeit. Dem Empfänger hilft sie einzuordnen und Überflüssiges auszublenden. Dem Sender hilft sie, sein Ziel zu formulieren und gehört zu werden.

In deiner Audible-Bibliothek findest du für dieses Hörerlebnis eine PDF-Datei mit zusätzlichem Material.

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