Own It! cover art

Own It!

How our generation can invest our way to a better future

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Own It!

By: Iona Bain
Narrated by: Iona Bain
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About this listen

Are you young and feeling left behind financially? It doesn't have to be this way. The UK's leading millennial money expert, Iona Bain, is on a mission to help young people own their futures, once and for all.

Low wages, high house prices, zero reward for saving and the catastrophic fallout from Covid-19 . . . young people have had a rough ride. But we have a choice. We can sleepwalk into a poorer future – or we can transform our prospects by embracing the power of investing.

Iona is here to demystify savings, pensions and investing for a new generation. Whether it's robo-advisers or auto-enrolment, green investing or forex on Instagram, Iona will break down what it all means so YOU can take charge of your long-term finances.

In this fun, wise and incredibly helpful book, Iona explains why investing matters. She also shows you how to get your basic finances right, save for your first home and make your pension socially responsible. You'll find out all about the rewards and risks of online investing, from sexy stockpicking apps to digital wealth managers, and learn how to manage your long-term finances so you can avoid major mistakes and achieve your goals.

Investing often gets a bad rep thanks to The Wolf of Wall Street, social media scams and high-rolling money men. In fact, investing has never been more accessible, more interesting – and more important. It's the single biggest thing that we can do to change our lives, and society, for the better.

So what are you waiting for? Let's start owning it!

©2021 Iona Bain (P)2020 Harriman House
Investing & Trading Personal Finance Money Investing Wall Street

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I count myself as quite clued-up about keeping my finances under control (28 yr old woman) but I was quite disturbed over how much of the basics I didn't really understand. I feel like this is the book to read/or give to a friend when they decide "I need to sort my life out and become an adult." It's easy to understand and lays the foundations really well. It's the stuff we aren't taught in schools but really shouls be

I wish someone had handed this to me as I went off to university and started becoming independent!

Everyone should read this book

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I have read Iona's book twice now. Own it is a golden source of essential financial knowledge for everyone who lives in the UK and wants to take proper care of their money. This book not only helped me to fill the gaps in my financial education, but also it caused a pivotal change in the way I think about budgeting. I would recommend Own it as a mandatory read to my younger self. I wish I had read it a decade ago... Thank you Iona, this book is a game changer!

Best financial advice I've ever been given

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As a beginner to this world, Iona makes the world of investing relatable and motivated me to get going. An easy listen.

Great for a beginner

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Iona does an excellent job of breaking down the essentials of investing in a way that's accessible to younger people just starting out. In the book, Iona says it's typically people who don't get sound help when it comes to investing - i.e. those who don't have investment-savvy relatives - who usually need it the most, and this book is definitely a step towards plugging that knowledge (and privilege) gap.

Wonderfully written, personable and direct when the subject matter demands it, this book should be every young investor's go-to and I will certainly be recommending it to other mid-twenties-year-olds who are a bit lost when it comes to investing!

Excellent guide to investing for newbies

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Grate listen, made me think about my finances and how I spend my money. Definitely worth a listen. I would recommend this to everyone looking foe advice on there finances.

A must listen for anyone who is interested in getting there finances under control and needing some advice.

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