Marketing 5.0 cover art

Marketing 5.0

Technology for Humanity

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About this listen

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.

©2021 John Wiley & Sons, Inc. (P)2021 Gildan Media Marketing Marketing & Sales Technology Business Computer Science Direct Marketing
All stars
Most relevant
For marketers that is a huge update on how the market is changing and how we can be ahead of time.

Must read

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There’s something very off putting about the narration. It’s distracting and the over-emphasis on some words is unnecessary and silly. The narrator should have just spoken in a normal voice and tone rather than over the top intonation. Shame, it’s got great content otherwise. I should have just bought the actual book.

Off-putting narrator (audiobook)

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there's zero actual content in this book. empty high level stories are retold over and over. Not recommended

book of nothing

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nothing really new, unfortunately.
80% the same as other books/contents out there, was hoping for me.

content light

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