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Leading Digital

Turning Technology Into Business Transformation
Narrated by: Jonathan Todd Ross
Length: 8 hrs and 54 mins
4.4 out of 5 stars (30 ratings)

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Summary

Become a Digital Master - No Matter What Business You're In

If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it - including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you'll learn:

  • How to engage better with your customers
  • How to digitally enhance operations
  • How to create a digital vision
  • How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

©2014 George Westerman, Didier Bonnet, Andrew McAfee (P)2017 Recorded Books

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  • Overall
    5 out of 5 stars
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thorough and well articulated

a great combination of practical experience and case examples that bring it alive. Informative and well structured book.

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Excellent

Very well structured book with plenty of real world examples of how certain companies have become digital masters and also gives you a playbook to follow yourself. This is a book you could revisit again and again.

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Good coherent narration of digital strategy

Loved it. Lucid narration of a comprehensively assessed digital pathway. A must read/listen for all levels of managers in an organisation.

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challenging listen

in the fast moving world of data transformation this book remains relevant, with only a few post scripts now required to update the progress or failure of companies mentions perhaps an appendix review information these companies ?

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Great book for any executive and consultant

Great research and guide for anyone embarking on a digital transformation journey at any industry or stage

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  • Kindle Customer
  • 02-09-17

Source of "ways towards digitalization" patterns

Really enjoyed it... Great source of enlightment on" ways towards digitalization" patterns & frameworks. Contains lots of new ideas & surely needs a 2nd read. I recommend a slight knowledge of CX, Business Model Generation & Data Analitics before starting - in order to get the maximum of it. Chapter 9-12 r the best 😍

2 people found this helpful

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  • abdullah aldawsari
  • 12-01-20

great lesson learned

this book discussed many aspects of the digital transformation, it was unique in telling stories and real life examples.

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  • Marcelo Fandino
  • 30-07-18

Basic Basic Basic

This book do not bring anything new nor add much content. unless you are new to the subject this it not for you.

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  • Julio
  • 09-07-18

Up to date

I really liked the story and how up to date is the whole story Congrats for a very well structured story

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  • Stevovino
  • 28-06-17

Digital Transdormation is there!!!

I read a summary of the study but the book brings a approach to cases.

1 person found this helpful