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Summary

Become a Digital Master - No Matter What Business You're In

If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it - including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you'll learn:

  • How to engage better with your customers
  • How to digitally enhance operations
  • How to create a digital vision
  • How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

©2014 George Westerman, Didier Bonnet, Andrew McAfee (P)2017 Recorded Books

What listeners say about Leading Digital

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old but still relevant

even though this book is years old, it does touch a lot of topics relevant even now. highly recommended as a starting point or even draw upon ideas especially on measuring performance of your digital transformation.

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Amazing, eye-opening - for digital leaders, CMOs

One of the best books I've read about digital transformation or business overall. Helps you to structure your thinking about how to employ digital and technology into sales, marketing, product supply etc - and what needs to happen to make it work in practice. Despite being a few years old (2014?) it's still very valid. I've learned a great deal and I'm sure all digital leaders, but also marketers, IT experts, CMOs, CEOs can learn a lot too. I have immediately ordered a paper version too, to mark and note down most important points that will help me in my work. 100% recommended!

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thorough and well articulated

a great combination of practical experience and case examples that bring it alive. Informative and well structured book.

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Excellent

Very well structured book with plenty of real world examples of how certain companies have become digital masters and also gives you a playbook to follow yourself. This is a book you could revisit again and again.

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Good coherent narration of digital strategy

Loved it. Lucid narration of a comprehensively assessed digital pathway. A must read/listen for all levels of managers in an organisation.

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challenging listen

in the fast moving world of data transformation this book remains relevant, with only a few post scripts now required to update the progress or failure of companies mentions
perhaps an appendix review information these companies ?

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Great book for any executive and consultant

Great research and guide for anyone embarking on a digital transformation journey at any industry or stage

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  • Waleed Abdelmajeed
  • 02-09-17

Source of "ways towards digitalization" patterns

Really enjoyed it... Great source of enlightment on" ways towards digitalization" patterns & frameworks. Contains lots of new ideas & surely needs a 2nd read. I recommend a slight knowledge of CX, Business Model Generation & Data Analitics before starting - in order to get the maximum of it. Chapter 9-12 r the best 😍

2 people found this helpful

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  • abdullah aldawsari
  • 12-01-20

great lesson learned

this book discussed many aspects of the digital transformation, it was unique in telling stories and real life examples.

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  • Anonymous User
  • 17-02-21

Superficial and consultancy buzzwords

The book has some good sides, but unless you are a CEO who likes to bring in expensive consultants from Accenture this should be avoided.
In 2021 I would say most of the content is “standard curriculum”. Part 1 is alright, but part 2 is really boring and without any real useful content.

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  • Marcelo Fandino
  • 30-07-18

Basic Basic Basic

This book do not bring anything new nor add much content.
unless you are new to the subject this it not for you.

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  • Julio
  • 09-07-18

Up to date

I really liked the story and how up to date is the whole story

Congrats for a very well structured story

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  • Stevovino
  • 28-06-17

Digital Transdormation is there!!!

I read a summary of the study but the book brings a approach to cases.

1 person found this helpful