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Infonomics

How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Length: 10 hrs and 14 mins
Categories: Business, Career Skills
3.5 out of 5 stars (2 ratings)

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Summary

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

©2017 Gartner, Inc. (P)2017 Gildan Media, LLC

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Profile Image for Herb Hess
  • Herb Hess
  • 12-04-19

Doug Laney nails it. How to compete in the future

I've been an information scientist all my adult life. Doug Laney nails it comprehensively. There is the world before the iPhone and internet, and after, from my perspective. Before, big data may have been the province of airlines and oil companies. Today, the tools to extract value from data, your own and that which you can acquire, are found readily available online.

Doug writes methodically and even alliteratively (see the subtitle "monetize, manage, and measure" which helps to remember the big themes. He lays out the case as to why management says they value information but their actions betray their words. Then he more powerfully makes the case that paying lip service to monetizing information will leave your company lagging behind in profits and standing.

The good news follows where he catalogs all the ways that businesses can take advantage of the value of information. He dives into each method with multiple practical examples and tools, including assessment tools at the Gartner web site.

To be honest, I have not even finished all of the chapters (up to 10 so far) and I'm restarting in order to take down organized notes. I intend to use this book to measure the readiness, capacity, and effort my own business and my clients' businesses are making to leverage the value of information.

Don't just read this book. Study it and make use of it. Your business will be much stronger because of the principles found within its pages.

1 of 1 people found this review helpful