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- How Big Data, Artificial Intelligence and Behavioral Insights Are Re-Inventing Lead Generation and Putting Smart Marketing Executives in Control of Revenue Growth and Profits
- Narrated by: Kevin Kollins
- Length: 29 mins
- Unabridged Audiobook
- Categories: Business & Careers, Marketing & Sales
Imagine if you knew the full contact information for every person who was In-Market actively pursuing a purchase of what you sell. If as a skilled marketer you had this information could you convert them?
In-Market Leads is an executive briefing that will serve as a fresh revelation and profound opportunity for marketing executives that heed its call.
Marketing data derived from demographics alone is going the way of the dinosaur.
The acceleration growth in technology, namely in the areas of Big Data Analytics, Artificial Intelligence and Online Behavior Tracking, is enabling unprecedented levels of audience targeting accuracy.
This book is NOT a how to guide of the latest and greatest marketing techniques. This book is intended for marketers who are already doing an excellent job with their multi-channel marketing efforts.
The purpose of this book is to give you a head start on your competition and show you how to take advantage of In-Market Leads, leads that based on online behaviors are actively pursuing a purchase of what you sell.
You will discover…
- You can gain tremendous leverage for your business by owning real-time targeted data instead of paying on a usage basis- It is possible to lower your first click costs by 50-75%- You can eliminate Ad spend waste by always targeting the top 3% of the market that is ready to buy...and much more!
In-Market Leads is a short read that will produce long term results regarding the health and wealth of your business.
Scroll up and grab a copy of this digital trail guide to get plugged into the In-Market now!
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What listeners say about In-Market Leads
Reviews - Please select the tabs below to change the source of reviews.
- Oz Austwick
Waste of money
Very short, no real information just vague jargon repeated again and again. Don't waste your money.
- Amazon Customer
tl;dr purchase inmarket leads
I do not recommend this book; it just recommends in-market leads, no specifics at all.
- Audible Customer
Concise yet very informative
Gives a good overview of how digital marketing is evolving as technology gets more advanced. The chapter on the "2 questions" helped me understand the legal and privacy issues related online behavioral data. A lot of good info packed into a 30 minute audiobook.