Listen free for 30 days
Listen with offer
-
How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
99p for the first 3 months
How Cool Brands Stay Hot
Buy Now for £21.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
Summary
While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z.
Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.
The book reveals how Millennials think, feel, and behave, and discusses how recent developments such as the recession, mobile marketing, and purchasing, and the adaptation and evolution of social media, have impacted Generation Y.
All the chapters offer new case studies and interviews, from companies such as H&M, Forever 21, and Converse, as well as updated facts, figures, and research.