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Guide to Decision Making

The Economist

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Guide to Decision Making

By: Helga Drummond
Narrated by: Karen Cass
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About this listen

An invaluable guide to arrive at better business decisions. We make decisions, and these decisions make us and our organisations. And in theory, decision-making should be easy: a problem is identified, the decision-makers generate solutions, and choose the optimal one - and powerful mathematical tools are available to facilitate the task. Yet if it is all so simple why do organisations, both private and public sector, keep making mistakes - the results of which are borne by shareholders, employees, taxpayers, and ultimately society at large?

This guide to decision making, by leading decision science academic Helga Drummond, aims to improve decision-making in organisations. It explores how and why decisions go awry in the first place - and offers practical advice on what decision-makers can do to counter the psychological, social, and other forces that can undermine individual judgment and pull organisations off course. Full of examples of good and bad decision-making from around the world, it will make listeners think more clearly about decisions big and small.

©2012 Helga Drummond (P)2013 Audible Ltd Economics

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Editor reviews

Karen Cass delivers an impeccable performance of the nonfiction audiobook The Economist Guide to Decision Making by academic Helga Drummond, an expert in the field of decision sciences. Her calm voice is clear and steady, perfect for interpreting this dense material. Drummond examines why public and private organizations make systematic errors and how this leads to bad decisions that affect society. She guides the listener to learn to make good decisions, offering advice on how to handle the myriad psychological and social factors that can effect judgment.
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