Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

Get smart - learn to convert the promise of Big Data into real-world results. There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance. Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability.

For 60 years, the United States has supported European integration on a bipartisan basis - not only because this has served European interests, but because it has promoted American interests as well. As core partners in transatlantic efforts to address regional and global economic, political and security challenges, the US and the EU have collaborated critically over the years to make the world a less turbulent place. That is, until the 2016 election of Donald J. Trump. 

Daily Telegraph economics editor Edmund Conway introduces and explains the central ideas of economics in a series of 50 clear and concise essays. Beginning with an exploration of the basic theories, such as Adam Smith’s ‘invisible hand’, and concluding with the latest research into the links between wealth and happiness, he sheds light on all the essential topics needed to understand booms and busts, bulls and bears, and the way the world really works.

In Don't Wait forthe Next War, Wesley K. Clark, a retired four-star general of the US Armyand former Democratic candidate for president, presents a compelling argumentfor continued American global leadership and the basis on which it cansucceed: a new American strategy. America needs both new power and deeperperspective.

Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st-century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising and now has his sights trained on every other domain where money changes hands and business is transacted.

A brilliant investigative marrative: How six average Soviet men rose to the pinnacle of Russia's battered economy. David Hoffman, former Moscow bureau chief for The Washington Post, sheds light onto the hidden lives of Russia's most feared power brokers: the oligarchs. Focusing on six of these ruthless men Hoffman reveals how a few players managed to take over Russia's cash-strapped economy and then divvy it up in loans-for-shares deals.

Governments today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse. In contrast, they have advanced a policy of draconian budget cuts - austerity - to solve the financial crisis. We are told that we have all lived beyond our means and now need to tighten our belts. This view conveniently forgets where all that debt came from. Not from an orgy of government spending, but as the direct result of bailing out, recapitalizing, and adding liquidity to the broken banking system.

China is the oldest living civilisation on earth, but its history is still surprisingly little known in the wider world. Michael Wood's sparkling narrative, which mingles the grand sweep with local and personal stories, woven together with the author’s own travel journals, is an enthralling account of China’s 4000-year-old tradition, taking in life stationed on the Great Wall or inside the Forbidden City. 

Towards the end of his life, Seneca the Younger (c4 BCE-65 CE) began a correspondence with a friend in Sicily, later collected under the title The Moral Epistles. In these 124 letters, Seneca expresses, in a wise, steady and calm manner, the philosophy by which he lived - derived essentially from the Stoics. The letters deal with a variety of specific topics - often eminently practical - such as 'On Saving Time', 'On the Terrors of Death', 'On True and False Friendships', 'On Brawn and Brains' and 'On Old Age and Death'.

The appearance of a hastily constructed barbed wire entanglement through the heart of Berlin during the night of 12-13 August 1961 was both dramatic and unexpected. Within days, it had started to metamorphose into a structure that would come to symbolise the brutal insanity of the Cold War: the Berlin Wall. A city of almost four million was cut ruthlessly in two, unleashing a potentially catastrophic East-West crisis and plunging the entire world for the first time into the fear of imminent missile-borne apocalypse.

Understanding the rise of state capitalism and its threat to global free markets, The End of the Free Market details the growing phenomenon of state capitalism, a system in which governments drive local economies through ownership of market-dominant companies and large pools of excess capital, using them for political gain. This trend threatens America's competitive edge and the conduct of free markets everywhere.

If you listen to nothing else on decision making, you should at least hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.

In 2008, while the world was busy panicking about the global financial crisis, a computer programmer going by the name of Satoshi Nakamoto posted a message on an out-of-the-way mailing list. 'I've been working on a new electronic cash system,' he said. Nobody seemed to care. ‘It might make sense to get some just in case it catches on,’ he suggested. How right he was. What he had programmed would become the world’s most famous alternative currency – Bitcoin.

This essential biography, by the author most deeply familiar with the vast archives of the Soviet era, offers an unprecedented, fine-grained portrait of Stalin, the man and dictator. Without mythologizing Stalin as either benevolent or an evil genius, Khlevniuk resolves numerous controversies about specific events in the dictator's life while assembling many hundreds of previously unknown letters, memos, reports, and diaries into a comprehensive, compelling narrative of a life that altered the course of world history.