Listen free for 30 days
Listen with offer
-
Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- Narrated by: Neil Glasgow
- Length: 5 hrs and 3 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
99p for the first 3 months
Go Luck Yourself
Buy Now for £14.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
Summary
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure.
In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
More from the same
What listeners say about Go Luck Yourself
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 25-02-22
Exceptional Read for any aspiring Entrepreneur
This is a must read for any Entrepreneur or business looking to shake things up, challenge conceptions or break new ground. Andy is a fascinating individual and the insights he gives into the world of marketing success are invaluable. I listened to the audio book on way to work over the course of a week and I have never enjoyed my commute as much. Cannot reccomend this book enough and the learning I will take from the book will stay with me forever.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- andy o
- 30-06-22
An enjoyable business book
If you’re the sort of person who’s read Eating The Big Fish and are into challenger brand case studies you’ll love this.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!