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"Your business creates a ton of DATA. Now learn how to LEVERAGE it!"
The data your company generates is enormously valuable. But without the right strategy, you’ll never unlock that value - and you might even put your company at risk.
Data Leverage is the first comprehensive book on the exploding opportunity of corporate data partnerships. The authors, Christian and Jay Ward, are experts - a business strategist and a lawyer who, together, have executed hundreds of deals.
Starting with a four-step process - identify, value, structure, and protect - this book will open your eyes to the power of data with detailed descriptions of real deals from entrepreneurs and companies in every sector from retail and finance to media and manufacturing.
Don’t build data partnerships without a detailed map. Data Leverage is the indispensable reference you need to plan for and negotiate data deals - and build new sources of value for your company with the data you’re generating every single day.