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By: Ryan Levesque
Narrated by: Ryan Levesque
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About this listen

 For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong. Instead of obsessing over what-as in what should you sell or what should you build-you should first be asking who. As in who should you serve? The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built. That is what this audio is all about. If you've ever had the dream to start your own business, become your own boss, or do your own thing-but have been afraid to take the leap and screw up your already good life-this audio is for you. You will find the meticulously tested, step-by-step process outlined in the audio is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.This audio product contains a PDF with supporting material, and the PDF is available to download. Business Development & Entrepreneurship Consumer Behavior & Market Research Entrepreneurship Marketing Marketing & Sales Small Business Business Inspiring

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Most relevant
I am a student of Ryan and his various systems and tools and this book did not disappoint.

It perfectly covers how to choose your market and business model - something I have struggled to define as well as Ryan has.

An easy, practical read, with helpful accompanying worksheets.

Great job Ryan!

Everything Ryan does turns gold. Read Choose!

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Ryan Levesque creates a usable framework that enables entrepreneurs to clarify their ideas and define their markets. Well written and easy to listen to, Ryan shares his passion with the reader. I will definitely read more from this author.

A must read for anyone starting online business

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Was eagerly waiting the release of this book on audible and bought it on the first day.

Having read ask, I had high expectations for this book and Ryan delivered.

It is short and to the point and there are some real golden nuggets.

Ultimately as the book promises - when you finish it, you will have confidence that your chosen business could be a success

Just brilliant

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