Chaotics
The Business of Managing and Marketing in the Age of Turbulence
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Get 30 days of Standard free
£5.99/mo after trial. Cancel monthly.
Chaotics
Narrated by:
Steven Menasche
Buy Now for £12.29
-
Narrated by:
-
Steven Menasche
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
©2009 Phillip Kotler and John A. Caslione (P)2017 Gildan Media LLC
adbl_web_anon_alc_button_suppression_t1
No reviews yet