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Summary

How do you grow your business when you don't have a marketing budget?

How do you stand out in a busy world?

And what if the answer is right in front of you?

'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'

So writes entrepreneur David Hieatt, who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.

Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:

  • Why giving is your secret to success
  • How to get people's attention when time is your biggest competitor
  • Why creating beats sharing
  • How a small team can win

Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

©2017 David Hieatt (P)2017 Do Books Audio

Critic reviews

"Don't be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of Howies and Hiut Denim, David Hieatt. Packs in some great advice for business-minded folk!" (Nathan, ngngdesign)
Big admirer of David Hieatt.... Now he shares how a newsletter can have a great impact on your business. Couldn't agree more. Full of practical, helpful tips." (Tina Roth Eisenberg)

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Insanely inspiring.

The narrator for David Hieatt's book is so easy to listen to. Every chapter gave me a huge 'aha' moment and I penned notes throughout. A rare and gripping 'how to' piece!