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Big Trust

Rewire Self-Doubt, Find Your Confidence and Fuel Success

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Big Trust

By: Shadé Zahrai, Philip Faysal Sekkouah
Narrated by: Shadé Zahrai
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About this listen

Brought to you by Penguin.

Harness the power of self-belief and learn to back yourself, every time

Self-doubt. It’s the silent force that undermines potential, eats away at confidence and traps even the most capable in overthinking. You can’t outperform it, but you can rewire it.

Drawing on leading research, over a decade of work with Fortune 500 companies, and experience educating millions of professionals worldwide, Dr Shadé Zahrai reveals a proven system for breaking the cycle of self-doubt and building deep, unshakable self-trust. In Big Trust she shares her proven framework – the Four A’s: Acceptance, Agency, Autonomy and Adaptability – and shows you how to take control of your inner world so you can thrive in the outer one.

With insights from her self-diagnostic quiz and actionable exercises throughout, you’ll learn to:

  • Reframe the beliefs that hold you back
  • Break free from people-pleasing and perfectionism
  • Quiet comparison and imposter thoughts
  • Stretch your comfort zone and reclaim your power
  • Channel emotion into clarity and conviction


Whether you’re second-guessing a big decision, overthinking in high-stakes moments or feeling stuck despite knowing you’re capable of more, Big Trust offers practical steps that lead to powerful, lasting results.

Everything you aspire to and the strength to realise it, begins with Big Trust.

'This book will change the way you lead yourself and others' Sahil Bloom

‘The playbook for learning how to make the most of your moment and overcome the doubt trying to take you down' Lewis Howes

© Dr Shadé Zahrai and Faysal Sekkouah 2026 (P) Penguin Audio 2026

 Personal Development Personal Success Self-Esteem Thought-Provoking

Critic reviews

Big Trust is a timely and powerful guide for anyone who has ever second-guessed themselves. Dr Shadé Zahrai distills rigorous research into practical tools that help you replace doubt with clarity and courage. This book will change the way you lead yourself and others.
We all know the fight with self-doubt. In Big Trust, Shadé gives you the mindset and tools to be the one still standing. Science-backed and easy to put into practice, this book hands you a game-plan that actually works. If you’re ready to stop second-guessing yourself and step into your potential, this book will show you how.
Shadé Zahrai is already well known for her groundbreaking work on mindset and leadership, and Big Trust lives up to the anticipation... Big Trust is the compassionate, evidence-based guide we’ve been waiting for to help transform self-doubt into enduring self-trust. It’s the rare kind of book that is both inspiring and truly actionable.
Big Trust is a thoughtful and compassionate guide to rebuilding confidence and overcoming self-doubt with clarity and courage. It provides the tools to transform uncertainty into lasting self-belief.
All stars
Most relevant
Big Trust really clicked for me.

It doesn’t hype confidence. It explains where it actually comes from. Not thinking harder or polishing in private, but doing the thing and letting reality respond.

The big shift is seeing trust as something you build through action. Progress trains confidence. Perfection just delays it.

If you’ve ever felt capable but oddly stuck, this puts clear language to that gap.

Confidence Isn’t a Feeling. It’s a Result.

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beautifully written and beautifully read by the offer. I love her voice and love watching her interviews. she has gone deep into the psychoanalysis of self-doubt, self-acceptance confidence and more and teaches actionable strategies in real time. it has made a huge difference to me within a few days. I would absolutely recommend it

The book of 2026

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This book is packed with powerful, practical techniques to help you build real self trust. It’s not just a one time read, it’s a go to guide you will come back to again and again.

Huge congratulations, Sahde and thank you for creating such a transformative and empowering book!

A Powerful Guide to Building Self Trust

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Just finished "Big Trust" by Dr. Shadé Zahrai on Audiable, and I’m already listening to it for the second time.
That almost never happens for me, but this one earned it.
What I liked most is that it’s not just theory or motivational talk. It’s packed with practical guides, real stories, and research behind each idea. You can actually apply the concepts, not just nod along.

The ideas that stayed with me most:
• Acceptance: stop fighting reality, start working with it • Agency: take ownership of your choices and outcomes • Autonomy: act from your values, not pressure • Adaptability: respond well when life changes the rules

Perfect

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Full of brilliant guidance to help you better understand why we feel and react the way we do sometimes and then how to overcome those less helpful reactions.

Excellent

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