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Summary

Are you ready to believe in you?

Game-changing. Authentic. A must-read for every woman! Jamie is the real deal - and that’s rare.” (Glennon Doyle, number one New York Times best-selling author of Untamed)

“Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” (Sara Blakely, founder, Spanx)

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person you were born to be!

In Believe It, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for more than a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body”, Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience - including accidentally finding out she was adopted when she was in her 20s and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. 

Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe It shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

In Believe It you’ll discover how to...

  • Overcome self-doubt
  • Gain the courage to take risks and empower yourself and others
  • Tune into and trust your own intuition
  • Let go of your mistakes and insecurities
  • Turn down the volume on your inner critic
  • Handle the rejection, the haters, and the mean girls
  • Boost your confidence
  • Start your dream (and keep going!)
  • And much more

If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams! 

©2021 Jamie Kern Lima. All rights reserved. (P)2021 Simon & Schuster, Inc. All rights reserved.

What listeners say about Believe It

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Phenomenal Book!!

I have laughed, cried and been inspired!! This book is for anyone looking to take a leap of faith in life, and a sound reminder that God is always in control (without being preachy).

I never write reviews, but I just loved this book so much!

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Inspiring, thought provoking, moving!

A wonderful, warm, personal, relatable, inspirational, funny and very moving book! Highly recommended! I Powerful.
I need the closing litany as a poster!!!

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  • Crystal Kissinger
  • 23-02-21

Every Woman should read

As a woman Jamie gives you hope. As a entrepreneur she tells about relatable struggles and how she worked to overcome them. She tells the story as if she is your best friend and encourages you to believe in yourself and believe in your inner knowing.

7 people found this helpful

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  • Kristyna
  • 23-02-21

Inspirational, Emotional, and Relatable

I loved Beleive it so much! Such a great inspiring read. Jamie is someone I can relate to and the struggle she faced over and over gives me hope for the future. You can tell that Jamie really cares about people and not just about the money! When I found out all proceeds for the book were going to Charity it made this purchase even easier to make!

4 people found this helpful

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  • Momma2one
  • 05-03-21

Female empowerment book!!

I absolutely loved this book!! I ordered 3 for family and friends so far as well!! I've told 5 friends already! No joke, I'd be happy if every female I know read this book, including teenage girls!! Thank you Jamie for sharing your light with us!!🙌💕

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  • Cynthia Longoria
  • 05-03-21

Beautiful

Such a beautiful book that reminds you of where you are and where you can be by simply believing in yourself.

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  • michael Stalnecker
  • 05-03-21

Great book that will challenge your thinking..

I am a man and I chose to read this book to challenge myself and my beliefs. I'm glad I did.

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  • Gayneté
  • 25-02-21

Loved this audible. Listened in 2 days 😆

I listened to this entire book in 2 days — it’s that good. As a business owner who has just starting the physical product journey (but been in business on the service and e-product side for many years), there were many gems. 10/10 recommend.

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  • Anonymous User
  • 05-03-21

WOW ... this book is changing my life!

I had purchased 3 Believe It books - 1 for me / 2 as gifts, but I was so excited to dive in that I ended up purchasing it here on Audible. All I can say is WOW ... this book has already changed my life in such wonderful ways and I'm learning, growing and implementing great new ideas into my businesses. I'm so inspired by the book that I'm starting a book club so that I can connect with like-minded people who want to implement positive change into their lives. Thank you, Jamie Kern Lima for writing this book and hosting the Becoming Unstoppable event for your book launch.

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  • elizabeth thirtyacre
  • 05-03-21

Great listen and message

Enjoyed listening to Jamie share her story and a great message ! We are all loved by God as we are!!!

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  • Fabbii16
  • 05-03-21

BELIEVE IT!

Loved the book! No matter what, we should never give up on our dreams! Remain positive and believe it!

I loved how Jamie herself read the book! 🙌🏼

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  • Vanessa m.
  • 05-03-21

Amazing!!

This is an incredible book, thank you for writing it!
Jamie is such an inspiration!!

1 person found this helpful