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The Practice

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The Practice

By: Seth Godin
Narrated by: Seth Godin
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About this listen

Brought to you by Penguin.

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.


© Seth Godin 2020 (P) Penguin Audio 2020

 Creativity Creativity & Genius E-Commerce Marketing Marketing & Sales Personal Development Psychology Psychology & Mental Health Sales & Selling Inspiring

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Critic reviews

Seth Godin may be the ultimate entrepreneur for the information age
It's easy to see why people pay to hear what he has to say
Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off
If Seth Godin didn't exist we'd need to invent him
If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin
Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun
This is the book I need right now. It's an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn't yet found
The Practice is a user's manual for finding your calling and an alchemist's handbook for pursuing your dream
Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are
With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it
All stars
Most relevant
This book is honest, it's inspirational, it's bordering on obvious, which is what makes it so genius. It made me cry several times, it's exactly what I needed and what I imagine many others need.

Thank you for telling me what I already knew but keep avoiding. Thanks for commiting to your practice to give me the chance to commit to mine.

This book is worth every bloody penny.

Jac

This has changed my life

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After taking part in TMS10 listening to this was the fine tuning that I needed to set my process and truly understand the generous, empathetic path I choose for my work.

Seth's magic words

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I've never read a book in the self development field thar is so perfectly targeted towards myself as a creative. It exposes roadblocks that I've had for years as outdated ideas and most importantly as something that can be overcome by a shift in mindset. This book provides many opportunities to start thinking about your work in a different way. Will be reading again!

Life-changing!

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Seth again at his best. The Practice is one of those books you need by your side. If you’re a creative, entrepreneur or anyone who cares about changing the world through their work, you need to listen/read this book.

Excellent! Just excellent!

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Thanks Seth for this amazing book. As a musician it solves a lot of internal questions

Very important for artists

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