Will Page
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Will Page

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Will Page is the former Chief Economist of Spotify and PRS for Music where he pioneered Rockonomics. At PRS he published work on Radiohead's In Rainbows and helped save BBC 6Music. At Spotify he helped redefine catalogue and articulated the global value of music copyright. Will is now working on his first book, 'Tarzan Economics: Eight Principles in Pivoting through Disruption', A passionate communicator, Will's work is regularly featured in Billboard, The Economist and the Financial Times. His most recent publication examined COVID-19's Impact on Britain's Live and Recorded Music Industries. Will is a Visiting Fellow of the London School of Economics and Fellow of the Royal Society of Arts.
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