Rusty Rahmer
AUTHOR

Rusty Rahmer

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Rusty Rahmer is a digital transformation and commercial strategy leader with more than two decades of experience spanning analytics, marketing, omnichannel engagement, operations, customer experience, and organizational transformation. Over the course of his career, he has led teams and initiatives across multiple commercial functions, giving him a rare cross-functional perspective on how organizations operate, where they struggle, and why strong teams often fail to produce the outcomes they are working so hard to achieve. His work has focused on helping organizations connect strategy, systems, data, customer experience, and operational execution in ways that drive measurable business impact. Working as Designed emerged from years of observing the same underlying patterns across industries, teams, and organizational structures — and from a growing realization that many performance challenges are not the result of poor effort or poor people, but systems producing exactly what they were built to produce. Rusty has held leadership roles across analytics, digital transformation, marketing operations, and commercial innovation, and is recognized for his systems-oriented approach to organizational performance and growth.
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  • Working as Designed cover art
    Preview

    • Working as Designed

    • Why Your Organization Delivers Exactly What It Was Built To—and how To Redesign It for Growth
    • By: Rusty Rahmer
    • Narrated by: Jeff Hutchinson
    • Length: 1 hr and 12 mins
    • Release date: 29-07-26
    • Language: English
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