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Invisible Influence reveals the cognitive science behind why people say yes, and shows you how to engineer that moment without pressure, manipulation, or force. Rich Carr guides you through the exact system top professionals use to prepare conversations where adoption feels natural, voluntary, and permanent.

We all know the feeling: you've put on a few pounds, you want to feel and look fitter, but the discipline you need to join that exercise class or go for that run always deserts you when you need it most. How can you overcome your aversion to exercise and achieve the health and physique you dream of? By recognising that aversion and addiction are opposite sides of the same coin, Allen Carr's The Easy Way to Enjoy Exercise applies the acclaimed Easyway method to unravel the illusions and negative mindset that keep us stuck with our aversion to working out and eating well.

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA.

In this action-oriented book you'll discover the secrets that an experienced SEO consultant routinely uses to bring his clients onto the front page of search results. The author provides basic and advanced SEO strategies that any local business owner can immediately put into practice either by themselves or by outsourcing to their marketing agency.