Paul J. Zak
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Paul J. Zak

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Dr. Paul J. Zak is Distinguished University Professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 200 published papers and more than 20,000 citations to his research. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he help start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Paul is also a four time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising and live events. Immersion has also released an emotional fitness app, SIX, that uses neural signals and AI to help people measure and improve their emotional fitness and is available for free at the App and Play stores. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Fun fact: he is a member of the Screen Actors Guild and has created dialog for two movies.
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Trust Factor

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  • Trust Factor cover art

    • Trust Factor

    • The Science of Creating High-Performance Companies
    • By: Paul J. Zak
    • Narrated by: Dan John Miller
    • Length: 6 hrs and 28 mins
    • Release date: 10-01-17
    • Language: English
    • 10 ratings

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  • Immersion cover art

    • Immersion

    • The Science of the Extraordinary and the Source of Happiness
    • By: Paul J. Zak
    • Narrated by: Rich Miller
    • Length: 7 hrs and 29 mins
    • Release date: 09-11-22
    • Language: English
    • 4 ratings

    £14.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.

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  • The Little Book of Happiness cover art

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