Mike Caldwell
AUTHOR

Mike Caldwell

Tap the gear icon above to manage new release emails.
Mike Caldwell (The Marketing Medic) is an AI Visibility expert based in the Ottawa-Gatineau region. Mike's a former flight paramedic, firefighter, and international whitewater raft guide who spent 12 years triaging life-or-death situations. Through these extreme experiences, he discovered that the most critical human need—especially in a crisis—is to be understood. In 2002, Mike transitioned into entrepreneurship and developed Empathic Marketing®, a proprietary 5-step blueprint that applies EMS rapid-response tactics to high-level digital marketing. Today, Mike helps businesses bridge the "Signal Gaps" that lead to AI Invisibility. He is the creator of the Empathic Marketing AI Visibility Stack, a system built on four core pillars: Message, Mechanics, Mentions, and Match. This framework ensures brands are not only understood by their customers but are also easily interpreted, verified, and recommended by AI engines like ChatGPT and Perplexity. Mike lives an off-grid lifestyle in the Gatineau Hills, Quebec, where he continues to pioneer strategies for Generative Engine Optimization (GEO).
Read more Read less
Not an Audible member?
From £5.99/month after 30 days. Renews automatically. See here for eligibility.
Start your free 30-day trial

Best Sellers

Product list
  • Empathic Marketing™ cover art
    Preview

    £10.68 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.

    Try Standard free

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.
Visit Amazon Author Central