Matt Isherwood
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Matt Isherwood

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Matt Isherwood is a UX consultant who helps ecommerce sites improve their website designs via evidence, not guesswork. He writes blogs and articles on UX design, in addition to writing books on the subject, including the Amazon Kindle bestseller Designing Ecommerce Websites. He aims to give practical advice in a clear, easy-to-understand way. His content is based on knowledge learned from user behaviour data from real websites and from running many different usability tests. It tells you what works in reality, not in theory. He started his career at the BBC, before being the lead UX designer at onefinestay, and spent several years teaching UX workshops and courses at General Assembly in London. He now specialises in remotely consulting to growing start-ups whilst living in the English countryside.
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