Mark Barden is a partner at renowned brand consultancy eatbigfish, and his driving business obsession is understanding how Challengers outwit Market Leaders and sharing that learning across the Challenger community. For the past 15 years he has studied, worked at, or consulted with some of the most successful and iconic Challenger brands including Audi, Callaway, Charles Schwab, eBay, Pepsi and PlayStation, and has also helped launch some newer ones, like Own in skincare and Lark in personal technology.His early career has seen him sell Guinness pub to pub, run the Berm at Nike, sell cars for Saturn, start his own ad agency to launch Yahoo!, win “Best direct response campaign in America,” and help take a dot com public before watching it crash and burn. He’s also worked as a carney, has accidentally vacationed with Robert De Niro, and once warmed up a crowd for Ellen De Generes.He is a skillful facilitator, adept at helping teams work together to create genuinely breakthrough thinking. He’s also a popular speaker. Mark hails from the U.K but has lived in the US since 1993, having gone native and married one of the locals. He lives in Larkspur, Marin Co., with his wife Doris and two daughters.Read more Read less
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