Lynnaire Johnston
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Lynnaire Johnston

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Lynnaire Johnston has spent a decade helping senior leaders and business owners build visibility that reflects the expertise they have already earned.

Recognised as an expert on multiple international lists of the world's leading LinkedIn authorities, she is a highly credentialled voice on LinkedIn strategy and executive personal branding. With a background in broadcasting and editorial leadership, she brings more than 25 years of communication expertise to her work with clients across Australia, New Zealand, and internationally.

Her first book, Link∙Ability: 4 Powerful Strategies to Maximise Your LinkedIn Success, distils a proven system for turning a dormant LinkedIn profile into a genuine professional asset. Her second, Business Gold: Building Awareness, Authority and Advantage with LinkedIn Company Pages, co-authored with Michelle J Raymond, takes that thinking into the organisational arena.

Lynnaire works with executives and business owners who are highly accomplished internally but invisible externally – and who are increasingly aware that in a world reshaped by AI, that invisibility carries a strategic cost.

She shares practical insights on LinkedIn visibility and strategy through her large LinkedIn network, YouTube channel (linkabilitynz), and her podcast, The Visibility Advantage. She works with clients internationally through her Link∙Ability membership community and consultancy work.
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