Loretta Soffe
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Loretta Soffe

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Loretta Soffe is a former Nordstrom EVP turned executive coach and keynote speaker specializing in career advice for women, female leadership, and work-life balance for women. She’s the author of Balance is Bullshit, a bold guide for working moms and ambitious professionals who want to redefine success and recover from burnout—without sacrificing what matters most. After a 25-year corporate career leading a multi-billion dollar business, Loretta built a thriving coaching and consulting practice helping women navigate leadership challenges, career transitions, and the pressure to “do it all.” Her personal journey—from sales associate to C-suite leader, and from corporate life to entrepreneurship—offers hard-earned insights, practical tools, and real stories to inspire women at every stage of their careers. The Loretta Soffe book, Balance is Bullshit, is her honest roadmap to thriving in your career, family, and personal life—on your own terms.
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