Justin Goodbread
AUTHOR

Justin Goodbread

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Justin Goodbread is a globally recognized business strategist, bestselling author, speaker, and founder of multiple successful ventures dedicated to helping service-based business owners scale, increase enterprise value, and achieve real lifestyle freedom. With three decades of entrepreneurial experience—spanning industries from landscaping to business consulting—he has built, grown, and exited multiple 7, 8, and 9- figure value companies. His no-nonsense, practical approach to eliminating inefficiencies, strengthening leadership, and maximizing potential has made him a sought-after mentor for business owners looking to reclaim their time, regain control and build a business that works for them—not the other way around. Raised on a dirt road in Brunswick, Georgia, Justin learned the values of grit, humility, and service early on—principles that have shaped his journey to becoming a decamillionaire before the age of 40. Along the way, he has personally coached nearly 100 businesses to double or triple their value, creating hundreds of millions in enterprise growth. His bestselling books, The Ultimate Sale and Your Baby’s Ugly, have sold over a million copies worldwide, positioning him as a leading voice in exit planning, value acceleration, and strategic growth. As a dynamic speaker and educator, Justin has shared the stage with some of the world’s top business minds, including Dr. Benjamin Hardy, Shark Tank’s Daymond John, Netflix co-founder Mark Randolph, and EOS founder Gino Wickman. He has spoken at major industry conferences and private business summits, delivering actionable strategies that help business owners scale profitably and build businesses that thrive beyond their direct involvement. Through his speaking engagements, training programs, and mentorship, Justin champions a straightforward but powerful mission: to help entrepreneurs create a business that fuels their life—not one that consumes it. Justin’s influence extends far beyond the written word. He has been featured in the likes of Forbes, The Wall Street Journal, USA Today, and Kiplinger, and named to Investopedia’s Top 100 Most Influential Advisors five times. In 2024, he was inducted into the Exit Planning Hall of Fame, the youngest person to ever received this recognition. His insights reach business owners worldwide through his top 1% podcast, speaking engagements to audiences of thousands, and his proprietary framework The Decamillionaire Way. Despite his accomplishments, Justin remains deeply rooted in faith, family, and service. He actively supports philanthropic initiatives, including girls’ homes in the Dominican Republic and Christian education programs, and balances his work with a passion for the great outdoors. Whether mentoring business owners, speaking on high-profile stages, or sharing common-sense strategies from his own experiences, Justin is driven by a singular mission: to help entrepreneurs build businesses that create wealth, freedom, and a lasting impact.
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  • Your Baby's Ugly cover art

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