Joe Dobrow
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Joe Dobrow

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Joe Dobrow was raised on Long Island, and graduated from Brown University and the Yale School of Management. He now lives in Colorado, where he runs MBArk, a company that connects business education to the food business. Dobrow spent most of his career as a marketing executive in the natural foods industry with Fresh Fields, Whole Foods Market, Balducci's, and Sprouts Farmers Market. He has also served as a top executive with Discovery Channel, the Cal Ripken Sr. Foundation, and Flexcar. He is the author of two books: Natural Prophets (Rodale Books, 2014), a history of the natural foods industry; and Pioneers of Promotion (University of Oklahoma Press, 2018), which focuses on the colorful and charismatic press agents for Buffalo Bill's Wild West, the Barnum & Bailey Circus, and the World's Columbian Exposition - characters forgotten by history, but who collectively built the sophisticated marketing industry we know today in the United States.
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  • Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern M

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