Jennifer Y. Afriyie
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Jennifer Y. Afriyie

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Jennifer Y. Afriyie is the author of Rest Is the New Hustle and founder of Brave and Better™, a personal development company helping high achievers reclaim peace, purpose, and power in a chaotic world. Once a champion of hustle culture, Jennifer’s turning point came when a health crisis forced her to dismantle the grind she once glorified. Today, she equips go-getters to do less on purpose—and finally build success that feels as good as it looks. A Fortune 500 strategist and entrepreneur, Jennifer blends real-world results with deep personal transformation. Her work bridges soul, strategy, science, and timeless wisdom to help people rise, recover, and lead from a place of rest. Jennifer combines powerful storytelling and practical insight to help high achievers reclaim their time, realign their lives, and lead with intention. Her work resonates with those who are done pretending, pushing, or proving—and are ready to create a life that actually works. When she’s not writing, you’ll find her painting, making music, or deep in conversation about life’s turning points.
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