Jay Jacobson
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Jay Jacobson

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Jay Jacobson is a funeral director, business owner, and leadership mentor with more than forty-five years of experience serving families, developing teams, and shaping public policy. His career has taken him from small-town funeral homes to national legislative hearings, where he has testified before the United States Senate on behalf of bereaved families and ethical standards in funeral service. Across those decades of work, one theme has remained constant: leadership is not a title; it is a daily practice shaped by presence, integrity, and service. Jay writes and teaches from lived experience, drawing on thousands of moments in hospital rooms, boardrooms, embalm­ing rooms, classrooms, and community halls. His stories remind readers that character is formed quietly, in the choices we make when no one is watching. Jay is the founder of Jacobson Professional Staffing, a consulting and staffing firm supporting death-care professionals nationwide, and the owner of Jay’s Cookies, a bakery known for its hospitality and community spirit. He is also a speaker, trainer, and advocate for the thoughtful integration of Augmented Intelligence in leadership and business decisions. His bestselling book, Lead by Legendary Example, blends memoir and practical leadership insights to help readers strengthen their influence through six core pillars: integrity, presence, vision, servant leadership, adaptability, and mentorship. The book includes a ten-week leadership development program used by teams, churches, small businesses, and community groups. Jay lives in Iowa with his wife, Shelly, and finds joy in baking, woodworking, mentoring young leaders, and creating spaces where people feel seen, valued, and supported.
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