Jay Goncalves
AUTHOR

Jay Goncalves

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My name is João Gonçalves (Jay for short), and you won’t meet
someone as focused as I am. I’ll go above and beyond to meet my
client’s expectations and deliver on Ethical Scaling’s mission.

Born and raised in Portugal, I always had this entrepreneurial
dream of making a difference and always felt I had something
unique to offer. Exploring some of the opportunities life gave me,
today I’m here with you, writing my second language.

The catalyst for my business endeavors was a different type of
scale. A scale I was trying to improve told me I needed to lose 100
pounds or my life would be at risk.

I realized it was more than just eating well and exercising to
achieve this goal. The challenge required me to understand
human behavior and how to form a winning & repeatable process.

Through behavioral change protocols, I developed my own
business to deliver high-quality health services to a few thousand
people. That business helped me develop systems and strategies
to provide high-quality coaching to more than 150 active clients
at a time.

It wasn’t long before I understood how I could help your
business do the same.
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