Jason Ackerman
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Jason Ackerman

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Jason Ackerman is a CrossFit Level 4 Coach with over 25 years of experience in the fitness industry. Since writing Best Hour of Their Day, Jason has co-founded the company Best Hour of Their Day and launched Affiliate University, a premier business coaching program tailored specifically for CrossFit Affiliates. Having helped over 1000 Affiliates improve their businesses and hosted over 700 podcasts, Jason and his team have established themselves as a leading authority in CrossFit Affiliate Ownership and coaching excellence.

Their approach stays true to the core tenets of the CrossFit group class model, helping Owners clarify their vision and build systems to transform their Affiliates into thriving, impactful centers of excellence. Their methods have helped Coaches achieve their next credential, supported Owners in transitioning to full-time roles, and introduced a grading system for Affiliates, guiding them to continuously improve.

With a "Winners Win" mentality, Jason believes success comes from taking ownership and proving biases wrong, rather than playing the victim. Through Best Hour of Their Day, Jason and his team of "sledgehammers" are dedicated to elevating Affiliates and Coaches around the world.

At the heart of their mission is a belief that CrossFit is the most important thing to have ever happened to the fitness industry. By empowering local Affiliates, they aim to provide the best tools, guidance, and inspiration to create as many successful CrossFit Affiliates and Coaches as possible.
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