James Sinclair
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James Sinclair

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James Sinclair is the founder’s founder. A serial entrepreneur with multiple exits who thrives in the chaos of early-stage startups. Where ideas are half-formed, and nothing is certain, James is the guy they call to help founders battle through the messy middle, uncover the real potential, and transform ideas into something customers actually want to buy. He’s guided ventures through Y Combinator and TechStars, worked with founders from Uber, Intel, and Meta, and built a reputation as the go-to strategist for turning dreams into viable, market-ready businesses. His weekly newsletter reaches 140,000 founders, who read his candid, actionable insights to navigate the brutal realities of starting a startup. James has led innovation projects across both private and public sectors, most recently spearheading rapid innovation initiatives at SAP for giants like LinkedIn, Google, and Citi. His mission is simple. Arm first-time founders with no-fluff strategies to stop building nonsense and start building businesses that win.
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