AUTHOR

James Macaulay

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James Macaulay is senior director, customer transformation, at Cisco and a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative. James is co-author of the new book Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change, as well as 2016’s award-winning Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game. With more than two decades of high-tech experience and an extensive body of publications, he has been a pioneer in defining digital market transitions and their implications for organizations. A professional researcher, consultant, and transformation practitioner, he regularly works with companies around the world to design their digital-change roadmaps. Prior to Cisco, James spent seven years as an entrepreneur, running a consulting startup focused on high-tech market research and strategy. He has managed technology research portfolios in both the private and public sectors, having served as an analyst with Gartner in Silicon Valley and the Canadian Department of Foreign Affairs and International Trade in Brussels. James holds a BA (with honors) from Dalhousie University and an MA from the University of Toronto, both in political science. He currently resides in British Columbia with his wife and two children.
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