Fiona Murden

Fiona Murden

Fiona Murden is as a Chartered Psychologist, Associate Fellow of the British Psychological Society, author and stimulating public speaker. Fiona has worked with the elite: high performers from across industries, sport, business and politics for the last 18 years, helping them to achieve optimal performance. She profiles senior leaders in the UK, USA, Europe and Asia Pacific to assess their fit, strengths and the risks in relation to the role that they are being hired for. She also acts as coach and advisor to executive boards across a broad range of industries. In her award winning first book, Defining You, Fiona aims to begin to democratise the process of behavioural support that psychologists offer to the more extreme edges of society making it accessible for people in their daily lives helping people to better understand themselves and others. The outcome being improved physical and mental health, happiness and a more optimised level of potential. Her second book Mirror Thinking, Fiona uses her experience and insight as a psychologist to empower us to leverage the mirror system to our advantage. Fiona unpacks the psychological principles behind the system in a real and relatable way. Readers are given the skills to consciously harness this knowledge and take more control over this incredible system. She also explores the broader societal implications of the system, including the influence of social media and celebrities, and considers the impact it is having on the younger population of today. Finally, Fiona looks at what it takes to be a great role model to others. If people are mirroring you, what are the things you’d prefer others not to repeat? And what do you want to see played back to you in someone else’s behaviour? In addition to her writing, speaking and running the company she established in 2007, Aroka Ltd, Fiona is founder of the charity Dot-to-Dot - ‘joining the dots on human behaviour’. She is passionate about increasing understanding of how our minds work, to empower all of us to reach our true potential and to ultimately enable a positive and significant impact on global issues such as obesity, terrorism and mental health. Fiona has a Bachelor of Science in Psychology from Warwick University, a Master of Arts in Organisational Studies from Warwick University Business School and a Master of Science in Psychology, gained with distinction, from The University of London. She started her career at Andersen Consulting (Accenture). To learn more about Fiona and read her blog, please visit
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