David Thurston
AUTHOR

David Thurston

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David Thurston built a hair color brand called Pulp Riot from scratch, scaled it globally, and sold it to L’Oréal, all in under two years. But here’s the twist: at the peak of success, he walked away, took a year off, and asked himself: What kind of company, and what kind of life, do I really want to build? He came back swinging with a brand-new playbook. Not to build another rocket ship, but to construct a cathedral. His new venture, Danger Jones, was born from that vision: independent, purposeful, and built to last. David Thurston is the author of The Spiral Staircase, where he reveals how he did it, not just once, but twice. The book is an honest, behind-the-scenes look at what it takes to create something world-class and a raw exploration of what comes after you get everything you thought you wanted. More than a memoir. More than a business book. The Spiral Staircase is a manifesto about reinvention, rebellion, and building with soul. It’s a cinematic journey packed with hard-earned lessons, original frameworks, and a new philosophy and playbook to help you climb toward greater success and a bolder life. David is currently the Founder, CEO, and Creative Director of Danger Jones, a hair color brand that is sold through a network of professional beauty distributors in 43 countries. David is also a film producer, with three rock documentaries currently in production. He is based in Los Angeles, but more often on the road, building a global community of artists.
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