David Farmer
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David Farmer

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David Farmer has spent his career in automotive retail, working across frontline operations, dealership leadership, and digital transformation initiatives. He is the founder and CEO of intice, a digital retail and advertising platform that has supported dealership operations and customer engagement for more than a decade. His experience spans the sales floor, evolving customer journeys, and the operational systems that connect people, process, and technology. Rather than approaching digital retail as a software problem, Farmer focuses on execution—how customers move through a dealership, how teams operate under pressure, and where breakdowns occur between departments. In Becoming a #DigitalRetailer, Farmer shares lessons learned from years inside the car business, including the development of the VIP Express Sales Process, designed to reduce friction and create a customer path teams can execute consistently. His perspective reflects a belief that digital retailing is not a feature or a trend, but a standard that requires intentional leadership and operational alignment.
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