AUTHOR

Darshan Mehta

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In 1998, Darshan Mehta pioneered online focus groups and surveys and founded iResearch, an online insights platform that enables companies to quickly, easily, and affordably extract consumer and employee insights worldwide. He draws upon more than twenty years of marketing strategy experience to help business leaders understand and leverage changing consumer preferences. In addition to his role at iResearch, Mehta is an adjunct professor at universities in Thailand, Sweden, France, and the United States. Through his work, Mehta has traveled to more than eighty countries and been recognized in publications such as Forbes, Inc., the Journal of Advertising Research, Quirk’s, and IdeaMensch.com.

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Getting to Aha!

Why Today’s Insights Are Tomorrow’s Facts

By: Darshan Mehta

Narrated by: Joel Daffurn

Length: 3 hrs and 28 mins

Release date: 19-11-21

Language: English

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