Daniel Simons
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Daniel Simons

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Daniel Simons is a Professor in the Department of Psychology at the University of Illinois where he also has appointments in the Gies College of Business and the Sandage Department of Advertising. His first book, co-authored with Christopher Chabris, is titled "The Invisible Gorilla." Their second book, "Nobody's Fool: Why We Get Taken In And What We Can Do About It" will be published by Basic Books on July 11, 2023. Simons received his B.A. from Carleton College and his Ph.D. from Cornell University. After five years on the faculty at Harvard University, he moved to Illinois in 2002. His scholarly research focuses on the limits of human perception, memory, and awareness, and he is best known for his research that showing people are far less aware of their visual surroundings than they think. In addition to a number of academic honors and awards, he and Chabris jointly received the 2004 Ig Nobel Prize in Psychology—an award for research that first makes you laugh and then makes you think—for showing that it's possible to hide a "gorilla" in plain sight. His research appears regularly in the popular media (and top scientific journals), and his studies and demonstrations have been exhibited dozens of science museums worldwide.
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