Anna Campbell
AUTHOR

Anna Campbell

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Anna Campbell is the founder of The Good Girl Rebellion, leading a powerful cultural shift: dismantling the ‘good girl’ conditioning that keeps women small, and replacing it with bold, values-led leadership in business and beyond. With over a decade of experience empowering women entrepreneurs, Anna specialises in mindset, pricing, visibility and self-leadership, guiding women to claim their worth and lead with integrity. Her work is backed by real-world results: she was the first hire at a start-up that scaled from zero to seven figures and over 30 staff. Rising from Marketing Coordinator to senior leadership, Anna gained hands-on insight into every stage of building a profitable, purpose-driven business. Anna trained as an Associate Certified Coach (International Coaching Federation) with Martha Beck and brings a unique blend of academic and practical expertise to her work. As a former psychology lecturer at a London university, she combines deep psychological expertise with transformative coaching tools to support women to rewrite their internal narratives and reshape their external realities. Her upcoming book, Good Girl Rebellion (Rethink Press, September 2025), is a fierce rallying cry for women to stop shrinking and start shaping their own rules of success. A magnetic speaker and media contributor, Anna has been featured on BBC Radio, 5 Live, STV, The Scotsman, Huffington Post and the Daily Record, and is the co-creator of the Full of Ourselves podcast, home to raw, unfiltered conversations about courage, visibility, and building businesses that last. With a signature aesthetic, clear digital voice, and a growing global community, Anna’s platforms are a beacon for women ready to break free from perfectionism, people-pleasing and playing small. Her work is more than coaching, it’s rebellion, revolution, and a return to self.
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