Showing titles in Advertising
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Lean Marketing
- More Leads. More Profit. Less Marketing
- By: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Unabridged
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Lean Marketing
- More Leads. More Profit. Less Marketing
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Release date: 07-05-24
- Language: English
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Regular price: £18.29 or 1 Credit
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Absolute basics. Disappointing
- By Anonymous User on 19-10-23
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Release date: 20-08-23
- Language: English
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Unbelievably good... The real deal
- By Amazon Customer on 24-10-21
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Release date: 02-08-21
- Language: English
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Regular price: £11.99 or 1 Credit
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- By: Roger Dooley
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Unabridged
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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I loved the book!
- By Anonymous User on 28-06-23
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrated by: Mark Ashby
- Length: 7 hrs and 14 mins
- Release date: 09-07-20
- Language: English
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- By: Dan S. Kennedy
- Narrated by: Mike Lenz
- Length: 6 hrs and 15 mins
- Unabridged
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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.
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Informative
- By Scott_Birch_1990 on 10-12-20
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No BS Direct Marketing
- The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)
- Narrated by: Mike Lenz
- Series: No B.S.
- Length: 6 hrs and 15 mins
- Release date: 26-11-19
- Language: English
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Generous as always
- By Anonymous User on 13-11-18
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 13-11-18
- Language: English
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The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
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In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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Kind of disappointing
- By Russell on 25-05-23
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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Release date: 26-01-23
- Language: English
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- By: Adam Morgan
- Narrated by: A. T. Chandler
- Length: 12 hrs and 4 mins
- Unabridged
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.
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So much knowledge…
- By Novice Reviewer on 07-11-22
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Narrated by: A. T. Chandler
- Length: 12 hrs and 4 mins
- Release date: 09-07-20
- Language: English
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Influence
- 47 Forbidden Psychological Tactics You Can Use to Motivate, Influence and Persuade Your Prospect
- By: Dan Lok
- Narrated by: Dan Lok
- Length: 3 hrs and 34 mins
- Unabridged
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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Buy this book
- By Amazon uk customer on 08-03-17
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Storytelling salvaje
- By: Isra Bravo
- Narrated by: Isra Bravo
- Length: 5 hrs and 2 mins
- Unabridged
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Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene. En él aprenderás: La razón por la que si eres un cursi nunca ganarás dinero contando historias. La lección de persuasión de un tipo que odiaba ducharse. Una forma de crear infinitas historias que atraigan a miles de clientes, que aprendí de un abogado completamente borracho. Cómo crear historias que vendan haciéndote sólo dos preguntas que sabría responder incluso el vecino más imbécil que tengas. Por qué vende más el villano que el héroe y cómo aplicarlo para tu vida o para tu negocio de forma inteligente.
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Storytelling salvaje
- Narrated by: Isra Bravo
- Length: 5 hrs and 2 mins
- Release date: 12-04-24
- Language: Spanish
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Dim Sum Strategy
- Bite-Sized Tools to Build Stronger Brands
- By: Peter Wilken
- Narrated by: Peter Wilken
- Length: 10 hrs and 6 mins
- Unabridged
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Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.
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Dim Sum Strategy
- Bite-Sized Tools to Build Stronger Brands
- Narrated by: Peter Wilken
- Length: 10 hrs and 6 mins
- Release date: 04-04-24
- Language: English
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No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- By: Dan S. Kennedy, Kim Walsh Phillips
- Narrated by: James Romick
- Length: 7 hrs and 31 mins
- Unabridged
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Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.
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Literally No Bs
- By Panashe on 06-01-24
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No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- Narrated by: James Romick
- Series: No B.S.
- Length: 7 hrs and 31 mins
- Release date: 30-06-20
- Language: English
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Solid Info from an Industry Veteran
- By Mark F on 29-02-24
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release date: 06-08-19
- Language: English
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Blogging Blueprint from Idea to Income
- How to Start a Profitable Blog and Generate Passive Income with Ease, Even If You're Not Tech-Savvy
- By: Michael Wu
- Narrated by: Nick Gallagher
- Length: 3 hrs and 49 mins
- Unabridged
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Discover How to Earn Passive Income Without Falling into the 'No Traffic' Trap. The Ultimate Guide for Aspiring Blogpreneurs. Your Blogging Journey Starts Here! Do you dream of earning passive income from your blog but can't find the starting line? What if you could unlock a blueprint that guides you from first post to financial freedom? Tired of pouring your heart into blog posts only to hear crickets? What if you could captivate an eager audience hanging on your every word?
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Blogging Blueprint from Idea to Income
- How to Start a Profitable Blog and Generate Passive Income with Ease, Even If You're Not Tech-Savvy
- Narrated by: Nick Gallagher
- Length: 3 hrs and 49 mins
- Release date: 10-05-24
- Language: English
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Brilliant
- By Brandon on 29-09-22
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Release date: 29-12-20
- Language: English
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- By: Luke Sullivan, Edward Boches
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 51 mins
- Unabridged
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The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
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Great book !
- By Jean smith on 28-08-21
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 51 mins
- Release date: 14-05-21
- Language: English
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Google Ads (AdWords) Workbook: 2023
- Advertising on Google Ads, YouTube, & the Display Network
- By: Jason McDonald
- Narrated by: Michael Goodrick
- Length: 9 hrs and 8 mins
- Unabridged
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2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!
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Great listen
- By Rich on 17-10-23
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Google Ads (AdWords) Workbook: 2023
- Advertising on Google Ads, YouTube, & the Display Network
- Narrated by: Michael Goodrick
- Length: 9 hrs and 8 mins
- Release date: 17-04-20
- Language: English
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Hacking the Unconscious
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
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Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
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Rehash of own work
- By H-Bomb1980 on 13-07-21
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Hacking the Unconscious
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Release date: 08-04-21
- Language: English
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Differentiate or Die
- By: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Outstanding
- By Azfar A. Haider on 22-04-22
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release date: 26-04-02
- Language: English
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For the Culture
- The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
- By: Marcus Collins
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
- Unabridged
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We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.
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For the Culture
- The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
- Release date: 11-05-23
- Language: English
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