A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers.
In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?
Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
Structured around the seven languages of fascination Hogshead has studied and developed - power, passion, innovation, alarm, mystique, prestige, and alert - Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating - and more successful.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2016 Sally Hogshead (P)2016 HarperCollins Publishers
Excellent content. It opens your mind, makes you think about your brand and how you are selling it through the markets. It made merevise past errors and gave me a better understanding about why some brands captivate us.
The pdf material is very important but don't read till you understand correctly how to use it.
It has helped me a lot on the first listening but As I kept on going deeper into the book I decided to buy the book so I could revise some specific parts.
Great book whatever your profession is, you can use it for your brand, your personal brand or even for sales presentations in order to have a better result.
If you want to learn about marketing, this is where you should START. Author gives great side-stories as a bonus
"Loved it ...."
Really happy with it
There is currently concrete examples and it is well structured
.....actually opposite... not having the boom prevent me from accessing the PDF
once again Sally knocked it out of the park. I've listen to both versions of this book and they don't disappointe.
the book was very good. did a very good job on explaining how to create a really good brand. I would recommend this book to friends...
This book is so good, I'm buying the print version, too. Great job. Fun ride.
"Great info, just wish the author wasn't also the reader!"
I'm a professional artist who binge listens to audio books all day long as I paint. I have only found one author/ reader that works--Malcolm Gladwell. Unless you're him, I'd recommend splurging on a real professional reader. They can make or break a book. I found "Fascinate" chock full of great ideas to help me with my art career...but the author's voice put me on edge. She even giggles throughout her reading at a joke that she herself wrote! It felt more like I was sitting through a lecture at a marketing conference! I do recommend getting this book, but perhaps order it in a hardback?
"was it fascinating"
great listen.. worth it.. 1st few chaps wasn't "fascinating" but the book was very good...
"great book "
An amazing book that helps start ups like me overcome hurdles of branding and marketing. I will listen again and buy the hardcover.
"Let me be more fascinating too!"
This book gave examples of how to fascinate and how to market with clear, concise adjectives, nouns and verbs. I am going to listen again and again to take it all in. Thank you Sally Hogsheads
"Lives up to It's name!"
By far one of the best books I've listened to. I have all her books. The revised edition came along at the perfect time for me
Sally's love for what she does and her amazing personality just jump out of the narration. I love her! Wish she and I could be best friends! :)
many reactions just amazing
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