We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
 >   > 
Fascinate, Revised and Updated Audiobook

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Regular Price:£26.49
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior - fascination - and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we have only seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

  • Which brand of frozen peas you pick in the case
  • Which city, neighborhood, and house you choose
  • Which profession and company you join
  • Where you go on vacation
  • Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed - power, passion, innovation, alarm, mystique, prestige, and alert - Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating - and more successful.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Sally Hogshead (P)2016 HarperCollins Publishers

More from the same

What Members Say

Average Customer Rating

4.3 (8 )
5 star
 (4)
4 star
 (2)
3 star
 (2)
2 star
 (0)
1 star
 (0)
Overall
4.5 (6 )
5 star
 (3)
4 star
 (3)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
4.0 (6 )
5 star
 (4)
4 star
 (0)
3 star
 (1)
2 star
 (0)
1 star
 (1)
Performance
Sort by:
  •  
    Thomas H. 03/02/2017
    Thomas H. 03/02/2017
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Can't hear her laughing about her own jokes..."

    No doubt an interesting and important text. But can't stand her chuckling about her own (not always intelligent) jokes. There is sth for professional actors reading texts...

    0 of 0 people found this review helpful
  •  
    threadbear 25/01/2017
    threadbear 25/01/2017 Member Since 2016
    ratings
    REVIEWS
    4
    2
    Overall
    Performance
    Story
    "fascinating listen"

    came to this book after I heard the author on a well known podcast and was intrigued by her message and approach to the subject of what fascinates -- the book did not disappoint - there is so much useful material in both the book and the accompanying PDFs.

    0 of 0 people found this review helpful
  •  
    Marion 23/11/2016
    Marion 23/11/2016
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "A listening easy to transform into action"

    Excellent content. It opens your mind, makes you think about your brand and how you are selling it through the markets. It made merevise past errors and gave me a better understanding about why some brands captivate us.
    The pdf material is very important but don't read till you understand correctly how to use it.
    It has helped me a lot on the first listening but As I kept on going deeper into the book I decided to buy the book so I could revise some specific parts.
    Great book whatever your profession is, you can use it for your brand, your personal brand or even for sales presentations in order to have a better result.

    0 of 0 people found this review helpful
Sort by:
  • Cass
    Rock Island, ILLINOIS, United States
    22/02/17
    Overall
    Performance
    Story
    "Fascinating book!"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, to my friends and colleagues interested in marketing.


    Would you recommend Fascinate, Revised and Updated to your friends? Why or why not?

    yes.


    What about Sally Hogshead’s performance did you like?

    Her attitude and open mindedness.


    0 of 0 people found this review helpful
  • Megan
    18/02/17
    Overall
    Performance
    Story
    "I rarely give a book 5-stars!!"

    This book helped me understand branding for my small business so much more and in a different way than I've ever heard it approached! The best part of the book I thought was the second half when she gave practical ways to use you "brand advantage". You MUST take the branding test (for free) online, it's so worth it!! Thanks Sally :)

    0 of 0 people found this review helpful
  • Holly Anderson
    11/02/17
    Overall
    Performance
    Story
    "Valuable information"

    While this book has tons of great insights, my only question is: how does one go about getting the codes to access the pdf files? Having access to the various charts would be so helpful so why isn't this included in the description? I hate that audible books don't come with the perks of their corresponding cd version even though those documents are easily available to us online.

    0 of 0 people found this review helpful
  • oldtimer97
    11/01/17
    Overall
    Performance
    Story
    "indispensable resource"

    If you want to learn about marketing, this is where you should START. Author gives great side-stories as a bonus

    0 of 0 people found this review helpful
  • Amazon Customer
    07/12/16
    Overall
    Performance
    Story
    "Loved it ...."
    Where does Fascinate, Revised and Updated rank among all the audiobooks you’ve listened to so far?

    Really happy with it


    What did you like best about this story?

    There is currently concrete examples and it is well structured


    What does Sally Hogshead bring to the story that you wouldn’t experience if you just read the book?

    .....actually opposite... not having the boom prevent me from accessing the PDF


    0 of 0 people found this review helpful
  • B. Hoffmann
    Madison, WI
    21/10/16
    Overall
    Performance
    Story
    "Great Book!!!"

    once again Sally knocked it out of the park. I've listen to both versions of this book and they don't disappointe.

    0 of 0 people found this review helpful
  • Devrin
    Norwich, NY, United States
    01/10/16
    Overall
    Performance
    Story
    "Good book"

    the book was very good. did a very good job on explaining how to create a really good brand. I would recommend this book to friends...

    0 of 0 people found this review helpful
  • Jamal Love
    Kansas City, MO USA
    31/08/16
    Overall
    Performance
    Story
    "Loved it!"

    This book is so good, I'm buying the print version, too. Great job. Fun ride.

    0 of 0 people found this review helpful
  • Jovan
    13/08/16
    Overall
    Performance
    Story
    "was it fascinating"

    great listen.. worth it.. 1st few chaps wasn't "fascinating" but the book was very good...

    0 of 0 people found this review helpful
  • Amazon Customer
    07/07/16
    Overall
    Performance
    Story
    "great book "

    An amazing book that helps start ups like me overcome hurdles of branding and marketing. I will listen again and buy the hardcover.

    0 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.